When we started our company, we wanted to share our enjoyment of our products with the world. At the same time we wanted to help people in need, after all not everyone’s priority is to buy a nice piece of bedding or towels. We chose our baby line for this aim.

Babies are the future and the best example of purity in the world. 10 percent of our baby line yearly profit goes to children in Egypt who are in need of surgery to continue to have a better life. We hope with time we can increase the percentage and do more.